Reading the newspaper this week I see that 6 out of 10 Americans prefer Swedish brand coffee (Aftonbladet:Gevalia). I had no idea this change was happening. It made me want to know more and dig deeper or it could have been the 3 shots of espresso I was hopped up on. I knew it was only a matter of time, FIKA is hitting it big in the USA. Thanks to Gevalia (Swedish coffee brand), my friends and family are not alone in the fight for a new coffee tradition. Feek-Ah is soon to become a regular part of the American vocabulary.
I will leave you with this commercial from the Gevalia youtube channel. Enjoy Johan and his message ;-)
I will leave you with this commercial from the Gevalia youtube channel. Enjoy Johan and his message ;-)
I enjoy Gevalia and they have been sharing great coupons. It takes me one step closer to the true fika experience. Less than 2 weeks and I will be able to have the real thing.
ReplyDeleteLooking forward to the visit and MANY fikas!
DeleteGevalia is my favorite coffee brand! So delicious :)
ReplyDeleteGreat! The commercials help ;)
DeleteI have not had a lot of experience with Swedish Coffees. and was also not aware of their growing popularity here in the U.S.! I may just have to check some out...
ReplyDeleteAlso, love the commercial, lol!
Do so! Swedes generally have great taste in coffee and are one of the top consumers of coffee per-capita in the world. I would like to believe this has influenced their taste and appreciation of coffee and not just their java gluttony =D
DeleteJust got back from Sweden and I do have to admit that fika is my favorite part of the day. Even better than "happy hour". Swedish coffee is the best!
ReplyDelete