Sunday, April 14, 2013

Caffé Sospeso (Suspended Coffee)

I admit it! I am a sucker for a fad and if that fad helps another then even better!  There I said it I am a self-loathing follower.  That said, it is not always a bad thing.  Work out plans and groups, diets, recycling, organic/free range shopping, save the planet, and pay-it-forward are all good things to get hooked and hyped on.

I have always loved the concept of pay-it-forward and the movie just warmed my heart.  The news has been latent with pay-it-forward-esque acts of kindness, with everything from surprising your single-working-mom neighbor with a freshly plowed driveway or a $100 tip for your steak ‘n shake waitress.  The food and coffee industry is an easy outlet for random acts of kindness.  It is so easy to pick up a tab, buy a coffee for someone else, leave extra tips etc. So, coffee houses we a natural target for “paying-it-forward”. 

Though this seems to be some sort of social consciousness awakening, it has been around for a while in the coffee world.  In Italy you have “caffé sospeso” or suspended coffee.  The idea is to buy one or two coffees for someone else that might need one later in the day and is unable to pay.  Barista’s keep track of the suspended coffees and people come in and inquire if there are any available.  Some sources say this tradition can be as much as 100 years old and has had revival in the last few years due to economic troubles within the EU.  Bulgaria alone has 150 cafés participating in this concept and, even in Stockholm, I know of one café encouraging the act.

Whatever the history might be, the idea is spreading and I, for one, am a big fan.  I encourage you to think of the cold person sitting outside, the frantic mom who forgot her purse, the college student who cannot seem to find a part time job. Maybe you have a spare couple of dollars, or a Starbucks gift card.  If you do, try buying someone a cup-o-jo.  It may not be the most lifesaving gift of money, but kindness is contagious.  The smallest acts can change how we or others give and how we consider others.

I leave you with this small article from Mother Nature Network.

Sunday, April 7, 2013

Fee-kah

Reading the newspaper this week I see that 6 out of 10 Americans prefer Swedish brand coffee (Aftonbladet:Gevalia).  I had no idea this change was happening.  It made me want to know more and dig deeper or it could have been the 3 shots of espresso I was hopped up on.  I knew it was only a matter of time, FIKA is hitting it big in the USA.  Thanks to Gevalia (Swedish coffee brand), my friends and family are not alone in the fight for a new coffee tradition. Feek-Ah is soon to become a regular part of the American vocabulary.

I will leave you with this commercial from the Gevalia youtube channel.  Enjoy Johan and his message ;-)